Ferrari and Apple Join Hands

World's two most powerful brands Apple and Ferrari now come together to create a sensation all over. Both the Ferrari and Apple now have started working together on products. The first result of this collaboration debuted at the Geneva Car Show: the FF, the first Ferrari with 4-wheel-drive, as of today offers a tight integration of the world of Apple thanks to direct access to the infotainment system through the vocal command technology Siri Eyes Free.

Furthermore passengers in the back of the FF can enjoy films, play the latest video games or navigate on the Internet, thanks to two iPad Mini integrated in the backrest. When last November Apple Senior Vice president Internet Software and Service Eddy Cue joined Ferrari's board of directors, Chairman Luca di Montezemolo said that his experience would become very useful: in Geneva we've now seen the first results.

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