Hyundai India Foundation launches CSR 2011 announces Project Go Green and Adoption of Model Villages

Hyundai Motor  India Foundation ( HMIF) , the Corporate Social Responsibility arm of Hyundai Motor India Limited, today further reiterated its’ commitment to Tamil Nadu by launching fresh initiatives. HMIF launched two new programs” Project Go Green” and “Adoption of Model Villages”. These two programs are the latest addition to other ongoing projects such as community development, road safety, education and healthcare.

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On the occasion, HMIF also welcomed the 7th batch of 120 Korean Happy Move volunteers, who will be working on upgrading living and sanitation conditions of villages and schools in the various districts of Tamil Nadu. As a part of HMIF’s ongoing support to education projects, the Foundation undertook the following activities. Donation of 450 sets of benches to government schools across the state, donation of 200 tables and chairs to teachers of 50 schools, undertaking responsibility of sinking of Ten (10) bore wells at middle schools and handing out of certificates to the first graduating batch of 50 nursing students who benefitted from the vocation training scheme of the company.

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Speaking on the occasion, Mr. R. Sethuraman, Trustee HMIF said, “We at Hyundai Motor India Foundation remain committed to developing the community around us. Every year we add fresh initiatives to our already long list of existing projects while continuing to nurture and expand them. We are happy that the government has been equally enthusiastic in supporting our efforts to ensure sustainable benefits to the society.  The budgets for these projects are generated through the sale of our cars. Going forward we shall be engaging our customers as well to be part of these efforts.”

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“I am happy that Hyundai Motor India Foundation has wholeheartedly taken part in working together with the district administration to develop the local community. To date more than 54 villages and 62 schools in the state have benefitted from their initiatives.  I attribute the success of these projects to their continued engagement with the community and constant monitoring. They are a role model for other corporates to follow” said Thiru. S. Sivashanmuga Raja, IAS, District Collector, Kancheepuram.

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Hyundai Motor Indian Foundation has invested over Rupees Twenty Crore in various CSR projects since its inception in April 2006.Project “Go Green” is an income generating tree planting project with a difference.  Undertaken along with TIST, the project envisages distributing one lakh saplings to farmers in a phased manner. The farmer will plant the sapling on his land holdings and be paid by HMIF for its upkeep and maintenance. The proceeds from sale of the produce will add to his income. Saplings like , teak, jackfruit, mango etc will be given out. HMIL along with TIST will regularly monitor the progress.

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This scheme focuses on sanitation and income generation. Five needy villages and three of their hamlets in the Kancheepuram district have been identified under this scheme. The villagers will be provided with individual toilets and given lessons in hygiene. Schools will be provided with safe drinking water.  Women’s self help groups will be provided support and guidance to make their projects commercially viable and ensure income for the members. The happy move volunteers comprise of a contingent of 120 students and 20 doctors all sponsored by Hyundai Motor Corporation, Korea. So far 54 villages and 62 schools have benefited through this initiative under their health, sanitation and nutrition program.  These students have tiled floors of the schools, built new toilets , increased the level of hygiene standards in the school community kitchens, renovated and repaired  the schools where required.They have also conducted medical camps for adults and educated the villagers about hygiene issues.