Hyundai turns Elite i20 into Orchestra

Carmakers keep trying something or the other to maintain the anticipation around their brand and products. Hyundai India’s latest ‘Drive Mein Junoon’ music video is an innovative effort in the same direction.   

Along with music composer, Clinton Cerejo and playback singer Arijit Singh, the Indian arm of the Korean firm has created a song composed solely from 118 different sounds derived from its premium hatchback – the Elite i20. It includes the sound of wipers, pulling of the hand brake, turning the indicator on and off, seat belt warning sound, the opening and closing of doors and windows, the engine revving, and several others.

Commenting on the release of the video, Y.K. Koo, Managing Director and CEO, Hyundai Motor India Ltd said, “Hyundai Motor India is a youth centric brand and under its modern premium brand direction celebrates the success of the Elite i20, a car that embodies the spirit of Indian youth. We believe that art, culture, and music are common assets and together constitute a universal language that influence and inspire people of all ages and backgrounds. Cars are a collage of multifaceted forms of art and technology and creating them is similar to creating a masterpiece of music, we are delighted to associate ourselves with India’s leading Youth Icons Arijit Singh and Clinton Cerejo and be a part of this exciting innovation that will instantly connect with the Indian youth.”

The music video is available on Hyundai Motor India’s YouTube channel and celebrates the success of the Elite i20 as the country's most loved premium hatch.   

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