Jaguar to launch new premium saloon in synergy with Tata Motors

The India based leading car maker Tata Motors is mulling over the option to combine  its technical know-how with its fully owned British subsidiary Jaguar Cars. The company is working on the development of a new model for the Indian market which has been codenamed as 'DRO'.According to some news reports, the model is still in the initial stage of the development and both the firms are working in synergy to come-out with a best way to produce this car at the lowest possible price. Where Tata Motors will be providing its manufacturing platform for the development of this model,  Jaguar will be taking care of the product innovation and vital technology inputs.

Mr PM Telang, Managing Director, Tata Motors, recently said in a statement given to a leading news daily that the company is trying to combine the synergies of both the companies. It has certain strengths in understanding the requirements of emerging markets and it also has the cost competency. JLR, on the other hand, has the strength in product innovation and developing new-generation vehicles.

It is expected that the model will be shelved in the price segment of Rs 20-30 lakh and Will compete with likes of BMW and Mercedes in this segment.

With this, Land Rover, the other British subsidiary of Tata Motors, will soon sport the made-in-India tag as the Indian owner of the company has decided to assemble some of its trade-mark cars in the Indian market.  As per the recent news reports, Tata Motors is ruminating over the option of assembling the popular Freelander 2 in the Indian market. The Freelander 2 carries a price tag of Rs 33.5 lakh (ex-showroom Delhi), and is the lowest-priced model in the Land Rover's stable in India. The Freelander 2 model will be brought in India as a completely knocked-down (CKD) unit in order to minimize its production cost.