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Mahindra First Choice Services opens 2nd Multi-brand car workshop in Hyderabad

Published On Jul 16, 2012 07:50 PM By Vikas

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Mahindra First Choice Services Ltd., India’s leading multi-brand car workshop company, has today inaugrated its second workshop at Chandannagar in Hyderabad. The inaugration was done by Mr. Rajeev Dubey, President (Group HR & After-Market) & Member of the Group Executive Board, Mahindra & Mahindra Ltd.



The workshop is spread across 26000 sq. ft and boasts of a shop floor consisting of 12 bays for mechanical work and three bays in the body shop section, with a capacity to service 800 cars of various brands per month. “We are delighted to launch our second workshop in Hyderabad. As the leader in the multi-brand car workshop business in India, we are constantly endeavouring to provide customers with services which will provide them with greater value and convenience. This workshop is one step in that direction. It will function as a one-stop-shop for any brand of cars which need to be serviced or repaired. This is part of our strategy to address the after-market requirements of the entire category of car owners, irrespective of the brand that they own,” said Mr. Dubey.



In addition to the new workshop, the company also inaugurated its first Technical Training Centre (TTC) which is located at Balanagar. As car ownership increases in India, there is a shortage of trained personnel to service vehicles. With this TTC, MFCSL aims to fill this gap by creating a trained army of multi-brand car service technicians. The centre will not only provide training but will also help technicians upgrade their skills on a regular basis to enable them to keep pace with changes in technology. As the business grows, the company will look at opening more such centres across the country.



FYI Mahindra First Choice Services Ltd. (MFCSL), a wholly owned subsidiary of Mahindra & Mahindra Ltd., is a chain of multi brand car workshops across major cities in India like Mumbai, Chennai, Delhi, Nashik, Hyderabad, Vapi and Jaipur.  Mr. YVS Vijay Kumar, CEO, MFCSL, explained that the company was established in 2008 and aims to offer a world class car servicing experience in India at value for money prices. The company employs well trained technicians who can cater to the various servicing needs of multi-brand cars. Only quality spares procured at competitive rates are used. MFCS also follows stringent quality measures and a mandatory 50 point “First Choice First Check” which is performed on all cars. The company also offers cashless insurance facilities with leading insurance companies.

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