Mahindra First Choice Wheels inaugurates SUPERSTORE in New Delhi

Mahindra First Choice Wheels Ltd., the biggest multi brand used car facility firm in India launched its multi brand SUPERSTORE in the capital yesterday (7th February). The showroom is spread wide across 30,000 sq ft with a huge display of more than a 100 cars.

Rajeev Dubey, President (Group HR & After-Market) and Member of the Group Executive Board, Mahindra & Mahindra Ltd., inaugurated the new SUPERSTORE and said that the company is elated over the inauguration of a new showroom in Delhi, where already 16 showrooms are established. The second hand market share is growing in size as 20,000 cars are sold monthly. For North India, Delhi is the premium choice for the new outlet. The company will exhibit huge array of cars across segments with a wonderful experience. He also added that the outlet will offer various services which includes sales and purchase of the used cars, finance and insurance, car accessories fitment, and also assistance with the paper works and other related task. He stated with enthusiasm that it is the ninth SUPERSTORE in India which is clearly showcases the upward trend of the company.  

The SUPERSTORE format gives its customers a new change in its sales experience for the customers which follows a customer centric approach and innovations. The new outlet will be exhibiting wide array of cars, includeing cars from entry level to high end cars. It is expected that others will be launched by March also.

The market size of the used cars is expected to be 2.2 million cars yearly with an estimated value of Rs 25000 crore, accelerating with a rate of around 20 per cent yearly. This is showcasing a great deal for Mahindra First Choice Wheels, as it is the only organized player which owns 134 showrooms around 82 towns in India. With the growing market share the company wishes to expand on the outlets up to 300 showrooms.

The company works in a great deal as detail inspection by an engineer is being done who ensures high level of quality as well as also keeps a check on the documentation. After the car is sold it goes under refurbished and goes for a 118 point quality check. This whole process ensures that the buyer receives the car in a perfect condition.
    
Mahindra First Choice makes it a special experience for the buyers with the robust quality check and provides a hassle free driving experience. It also offers road side experience of 24X7 Road Side assistance and warranty on the used cars.

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