Michelin Introduces Latitude Sport 3 in India

Michelin India has launched Latitude Sport 3 tyres for sport-oriented and high-powered SUVs and crossovers in the country. The LS3 tyre is offered in 4 sizes and in 17, 18 and 19 inches. Michelin says that LS3 stops 2.70 metres shorter on wet roads with 4 percent improvement in dry braking and features 25 percent reduction in rolling resistance than the previous generation tyre. Moreover, LS3 features a unique tread pattern with variable tread blocks ensuring a silent and comfortable ride. The tyre also uses an innovative tread compound with the latest generation of elastomers for greater longevity and a 2 ply casing to provide enhanced strength.

Mohan Kumar, Commercial Director, Michelin India said “We are delighted to bring the iconic Latitude Sport 3 tyres to the Indian market at a time when demand for premium SUVs in India, is growing.  Latitude Sport 3 will cater to the tech savvy and upwardly mobile consumer, who wants a dynamic and luxury performance, with practicality of everyday use.

The Latitude Sport 3 has already been selected and certified by the world's leading car manufacturers to factory-equip their flagship models, such as the new Porsche Macan and BMW X5. Available nationally at Michelin premium dealerships the Michelin Priority Partners and the Tyre Plus network, the tyre will be offered in 4 sizes to equip the widest possible number of SUVs/CUVs already on the road like Audi Q7, Porsche Cayenne among others, in the first year of its sale.”