Nissan Sunny leading the C-segment with 4,151 units sold in March‘12

Nissan Sunny continues to shine brightly for Nissan India as it touches new high in sales figures. Since its launch this practical car has made a special place in the C-segment of the Indian car market with its sound attributes like price, space, fuel efficiency and reliability. The sales figures for any car in India are driven by its price and Nissan India offers Sunny with a compelling value-for-money price tag which ranges between Rs. 5.88 lakh and Rs. 8.78 lakh (ex-showroom, Delhi). In March 2012, the company sold 4,151 units of Nissan Sunny and surpassed the sales figures of segment rivals Volkswagen Vento, Honda City and Hyundai Verna which were 3908, 3920 and 4132 respectively. Nissan Sunny is the car that has helped this Japanese brand grow in the Indian sub-continent with constantly improving monthly sales.

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Nissan Sunny was introduced in India in the latter half of 2011 when the industry was witnessing an up rise in the demand of diesel cars and despite of being launched only with a petrol engine this car received decent response from the buyers. With strong sales last month, it looks like the C-segment is soon going to be reigned by Nissan Sunny. Looking at the overwhelming inclination towards diesel cars, Nissan, without much delay, rolled out the diesel variant of the Sunny by the end of 2011. The Indian car market welcomed the diesel Sunny with open arms which has been inching ahead since then and has finally came forth as the best-seller last month.

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Nissan Sunny sedan heralded the good times and single handedly wheeled around the fate of this Japanese brand in India just like the Ford Figo hatchback changed the destiny of Ford India. In contrast to Sunny, Nissan Micra continues to under perform with diminutive sale of just 1,674 units in the month of March. Nissan Micra is available in both petrol and diesel variants but still it could not manage to rock the sales charts as it is a bit overpriced for the hatchback segment and lacks appealing specifications. This contrastive situation occurring within the brand has proved that the Indian buyers are pretty conscious when it comes to price and specifications provided in that price.

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