Pioneer India electronics introduces its 2012 line up for the in-car entertainment segment

Pioneer India Electronics unveiled its new range of products for 2012 at J W Mariott. These new models of in-car audio receiver’s featuring Pioneer’s latest technologies were unveiled by actor and brand ambassador, Shahid Kapoor. The new models are designed to take consumer’s audio experience up a notch with a plethora of new and improved functions, delivering a revolutionary in-car audio experience. The new array of in-car audio receivers features significant improvement from their predecessors, by offering a diverse range of functions to suit the unique needs of consumers.

Models such as AVH-P8490BT, DEH-6450BT and DEH-5490SD feature the new MIXTRAX technology, a proprietary technology which creates a nonstop mix of an entire music library with DJ effects, to create a club-like atmosphere in ones car. With AVH-P8490BT, Pioneer introduced the Advanced App Mode for the first time in India. Advanced App Mode lets one fully control the applications from their compatible iPhone through the head-unit touch-screen. Applications such as MIXTRAX and a plethora of recommended applications including Navigation & HD Radio streaming can be operated using Advanced App Mode. The new in-car audio receivers also featuresAdvanced Sound Retriever technology which restores the high frequency sounds lost in the digital compression process ensuring enhanced sound quality. Apart from sound quality and convenience in usage, Pioneer stressed its commitment to create reliable products by introducing an Anti-Dust Design in all newly launched head-units with CD-mechanism.

Anti-Dust Design prevents dust accumulation inside the system via an efficient heat dissipation system to optimize the airflow, reduce dust entry and thereby ensure a long life for the product. “India‘s in-car entertainment market has evolved with time to its optimum state. The new range of products that Pioneer has to offer is another step forward in aligning the Indian market with our success in global market. India is one of our key focus areas in our current business plan along with Brazil and China” said Mr. Tatsuo Takeuchi, Managing Director, Pioneer Corporation. As the product range for 2012 was unveiled, Mr. Shahid Kapoor, Brand Ambassador, Pioneer India Electronics said, “I believe that music can touch the soul and even more so when you hear it right…I am extremely pleased to be associated with Pioneer as they launch their next innovative line of products equipped with the best technology. I am sure the new portfolio of products will provide a wonderful and dynamic listening experience to all music lovers especially with the MIXTRAX software.”

At the launch of the new products, Mr. Tomoyuki Komiya, Managing Director, Pioneer India Electronics Pvt. Ltd, said, “Pioneer has always been the frontrunner when it comes to technology and quality, and is renowned for its innovative products.Our aim at Pioneer is to innovate and design our products so as to cater to the changing and evolving needs of the Indian customers. The 2012 line up with technological advancements such as MIXTRAX, spread across wide options to choose from, will add to the variety and diversity of the existing product portfolio”

“We at Pioneer are always looking ahead in terms of innovation. This new range of products from Pioneer have been made with the most advanced technology, keeping in mind the growing needs of the Indian consumer. This year, we have a wider range of products including five options in Audio-video head-unit category and a mecha-free head-unit & tube sub-woofer, for the first time in our line-up. In short, we have solutions for every audio enthusiast, irrespective of his budget” said Mr. Shingo Ikeuchi, General Manager, Pioneer India Electronics Pvt. Ltd.