Skoda's Driving Safety Campaign If You Drink, We drive Starts

Skoda Auto India has launched the safety campaign "If you drink, we drive" for customers in Mumbai. Last year, company had introduced this campaign and got positive response from buyers. This service ensures Skoda owners to assist of licensed operators on IPL match days for traveling between the venue and their homes. The campaign is basically aimed at raising awareness about safe and responsible driving. The offer is applicable till the end of IPL 2013, 15 May. Those who are interested in watching games at clubs and restaurants will need to register beforehand to avail the service. After successful verification of applicant, a chauffeur drives you home in your own vehicle.

Kamal Basu, head, marketing, Škoda Auto India, said, “We had a tremendous response from our customers last season for this initiative. Following its success, we decided to continue ‘If You Drink, We Drive’ program this year too. Through this program, Škoda continues to spread awareness on road safety and safe driving. With the ongoing game fever, we want the Škoda owners to revel to the fullest without being worried about driving home safely.”

A summer service camp is also conducted by the company, which provide its customers a 20-point complementary vehicle check-up, which includes AC system, engine compartment and under carriage check-up. A customer can avail this service package at any company's service centre.