Suzuki to invest $1.3 billion on its new facility in India

While there has been plans for sometime to set up a new plant in Gujarat, the latest reports confirm that the Japanese auto brand has decided to finally set up their new manufacturing facility in the state. The Kyodo agency apparently confirmed on Wednesday that the Suzuki Motors is willing to invest a sum of 100 billion yen, that translates to $1.3 billion on the upcoming facility.

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Another official confirmation had been received, which states that Suzuki Motors intends to bring to an end its two years alliance with the German auto brand Volkswagen. Volkswagen envisaged Suzuki Motors contribution in their expansion plans in the country. Maruti India foresees to increase their product portfolio in the country by introducing 15-20 new brands in the next five years. The Indian auto brand, apparently has five of its models already in the advanced development stage and is concentrating more on the entry-level car development that accounts for up to 80% of their upcoming launches.

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The future models include the face-lift versions on the existing models, like Maruti A-Star and Maruti Ritz, apart from the compact version of the Maruti Swift Dzire and an MPV launch. Observing the consumers' inclination towards the new models in the market, the company has decided to introduce the newer versions of the existing models. The new Maruti Swift Dzire launch is hoped to take place during the 2012 Auto Expo, while the upgraded Maruti Alto 800 is speculated to be launched by 2013.

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Mr I.V. Rao of MSI has expressed his opinion that involving the Indian engineers in the product development will help the company in keeping track of the changes in the domestic market dynamics. This will only aid the company further in meeting the customers' expectations. The company also intends to merge the Japanese R&D with the Indian facility to encumber the latter with greater responsibility.