Tata eyes selling 5000 units of Sumo Gold every month

Tata Motors one of the leading auto giants in India have plans to sell 5,000 units of Sumo Gold in India every month over the coming two months. Tata Motors is aiming at becoming a leading brand in entry level multi utility vehicles. According to an official of Tata Motors, the new variant is Rs 40,000 cheaper than the existing models. The weight of this new Tata Sumo Gold has been reduced and the mileage has also increased a tad with refined CR4 engine offering 14.3 Kmpl of mileage.

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The company feels that Tata Sumo Gold will give a boost to the sales of Tata Motors. Presently Tata Motors sells about 3000 units of Sumo Gold, and four months earlier they could manage to sell only 1100 units per month. The company is aiming at higher sales in next couple of months, by increasing the sales figure to 5,000 units per month. At the moment Tata Sumo Gold is manufactured at Pune plant, and is producing 3000 units per month, the production capacity levels at Pune plant could be increased in future depending upon the response from the market.

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Tata Motors is facing a stiff competition from its competitors like Mahindra. The sales of Tata Aria crossover have been affected after the introduction of Mahindra XUV 500 last year in the market. However, the company earlier was selling only 200 units of Tata Aria in a month which now has touched the mark of 500 units. Tata Sumo Gold Bharat Stage 3 is available at a price of Rs. 5. 47 lakh (ex-showroom Chennai) and the top end variant is priced at Rs.6.89 lakh (Ex-Showroom – Chennai).

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