Why Has Chevrolet Slashed The Trailblazer’s Price?

The SUV was launched in October 2015 at Rs 26.40 lakh, ex-showroom, Delhi. The price went up after the 2016 budget.

Chevrolet India has slashed the Trailblazer’s price by a whopping Rs 3.04 lakh. The SUV is still available only in the ‘LTZ’ variant, but now retails for Rs 23.95 lakh, ex-showroom, Delhi.

A quick recap first – the Trailblazer was launched last year at Rs 26.40 lakh, which went up to Rs 26.99 lakh (both prices ex-showroom, Delhi) after the 2016 budget declaration, which levied a 4 per cent excise duty increase.

So why has Chevrolet given the Trailblazer such a generous price cut? Well, there are two primary reasons:

Festive season and competition

With the festive season now here, buyers flocking to the markets looking for the best deals, Chevrolet has a good opportunity to get the Trailblazer’s sales up. An equally important factor is the competition. Ford just slashed the prices of the Endeavour by up to Rs 2.82 lakh and the SUV offers more variants and powertrain options too. Additionally, the Trailblazer is a direct-import, which makes it face harsher duties, making it difficult for Chevrolet to set a competitive price.

In 2016, the Trailblazer has struggled to even sell in the double digits each month, with the now revoked Delhi diesel ban making matters worse. Not to mention, with the new Fortuner on its way, Chevrolet has to go the extra mile to win buyers over.

The facelift

The updated Trailblazer was revealed in May this year and features better styling and an improved interior. In fact, the new version was imported for homologation shortly after its global reveal, and Chevrolet has to clear the old stock before launching the new model. What better way than to offer a heavy discount?

The Trailblazer is powered by a 2.8-litre turbo-diesel engine that makes 200PS of power and a class-leading 500Nm of torque. It’s offered only with a six-speed automatic gearbox, and does not get 4x4.

Would you consider buying the Trailblazer with its reduced price?

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