Audi India Records 19 percent growth from January to July 2013

Audi, the German luxury car manufacturer continues its growth story in 2013 with a sale of 5551 cars in January - July 2013, a growth of 19 percent (January to July 2012: 4680 cars). The company has sold 705 cars during July 2013, recording a growth of 4 percent (July 2012: 680 cars). “First half of the year was truly successful for us as our focused growth strategy enabled us to continue positive growth even as market remained under pressure. The second half of the year has again started off for us on a good note, however we did not show our full potential due to some supply constraints, but we are confident of maintaining growth despite a price hike across models. We are consolidating our leadership on a solid foundation of clear customer promise, expanded product offering and strengthened dealership network,” said Mr. Michael Perschke, Head, Audi India.

Continuing with its strategy of product expansion, Audi India announced the launch of the new Audi RS 5 Coupé. Equipped with a powerful V8 engine, the high-revving new Audi RS 5 Coupé stunningly sprints from 0-100kmph in 4.5 seconds with a top speed of 250kmph. The new Audi RS 5 Coupé is priced at INR 95,28,000 (ex-showroom Maharashtra). The company also announced the arrival of its much-awaited Audi S6 sedan in India. Audi S6 has a refined flow of power in conjunction with superlative comfort and elegant appearance. The Audi S6 is the first car with cylinder on demand technology. This sporty top version in the luxury-class family is priced at INR 86,26,000 (ex-showroom Maharashtra) and is available at all Audi dealerships across India.€¬

“In the first half of the year we introduced the new Audi Q5, the new Audi R8, the 2.0 TFSI variant for the Audi Q3, the Audi R8 V10 plus and the Special Edition Audi A6. We recently added the new Audi RS5 Coupé and Audi S6 in our product portfolio as part of the sporty pillar of the Audi 2014 Autumn Collection. The Audi Sporty line was displayed during Delhi Couture Week from 31st July to 4th August. All these launches have further strengthened our product offering which is a key part of our growth strategy. The product offensive will continue with the progressive and sophisticated line of the Audi 2014 Autumn Collection. We are well on track to achieve our annual target of 20% growth for 2013,” added, Mr. Perschke.

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