Auto companies to target domestic market

Many Auto companies will launch their small cars in India in one or two years. It include Toyota, Volkswagen, Ford, BMW and Skoda. These companies are saying that they will target domestic market at start and then will start exporting. The common thing in the planning is that all are aiming to have local content as much as possible. This is because to keep the retail prices of their cars competitive. Some of the global auto carmakers is to develop their own platforms in India itself. This move would not only give them more work but alos allow them to participate in a high level of value creation. Among these companies Volkswagen is already set up its facility in Chakan in Pune to produce its upcoming cars in India.

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