Ford India's Phenomenal Figo Pushes Sales Up 71%

The phenomenal Figo helped Ford India increase sales for the year by 71%, compared to last year, with 51,420 wholesale units sold, including exports, from January to May 2011. In May, Ford India sold more than 9,000 wholesale units -- 7,046 domestically, and more than exported. Based on continued high demand, the company began exporting the Figo to Bahrain and Kenya this month. Ford Figo remains in high demand in South Africa, where it was a runner up for South African Car of the Year.

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“The Ford Figo's fuel efficiency, value and innovation continues to grow in reputation and popularity here in India as well as internationally, and this is driving exports into new markets,"   said Michael Boneham, president and managing director of Ford India. Ford recently announced an investment of US$72 million to expand its powertrain facility in Chennai as well as to support its sales and export growth plans in the country, bringing Ford’s total investment in India to more than US$ 1 billion.

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“From growing our product portfolio and expanding our presence, Ford’s commitment to India has only deepened with time,” Boneham added. Ford India is also expanding its dealership network across the country. The company opened three new integrated 3-S [Showroom, Sales and Service] dealerships – AVK Ford in Mumbai, Odisha Ford in Cuttack and Omie Ford in Itanagar – expanding its footprint to 173 outlets across 102 cities.

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