Mahindra builds a special off-road track at CII Auto Show
Published On May 15, 2010 06:14 PM By Ritesh
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Mahindra & Mahindra, India's largest utility vehicle manufacturer, has come-up with the first of its kind 4X4 platform at the ongoing CII Auto Show in Hyderabad. The company is showcasing an array of its India portfolio vehicles along with an special driving-track scattered by water bodies, ramp and gravels, so that it can provide a real-life off-road driving experience to visiting SUV enthusiasts.
Besides this especially themed track, the company has also acquired an indoor space to showcase its popular utility vehicles in India, that are- Mahindra Bolero, Mahindra Scorpio and Mahindra Xylo. A stall, adjacent to the 4X4 track,(named as Scorpio S collection stall) has been decorated with a wide range of lifestyle branded accessories including coffee mugs, bags, stroller bags, T-shirts and Mahindra Great Escape Game. Visitors will need to buy a merchandise of any value from the store for a ride on the 4X4 track.
Mahindra vehicles have a tough and rugged DNA which gives them unique off-road capabilities. Through this unique 4x4 track, company is offering people a chance to experience the thrill of driving its vehicles off-road and hopefully be a part of our bigger Mahindra Great Escape off-road adventure event in the future, said Vivek Nayer, SVP, Marketing, Automotive Division Mahindra and Mahindra, while speaking on the occasion.
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