Mahindra launches TUV 3OO website

Update: 10 September, 2015, Mahindra has launched its compact SUV, the Mahindra TUV 300 in the Indian auto market today at a price tag of Rs 6.9 lac, ex-showroom, Mumbai. Check out more on the TUV 300 Launch

Mahindra & Mahindra Ltd. (M&M), has never been one to shy away from the spotlight and just like Bruce Wayne, even Mahindra tends to to take its analogies a tad too seriously. Remember the extremely carved, cheetah- inspired XUV 500? Well, they have done it again. Today, Mahindra Group launched a website for its recently named, much awaited Mahindra TUV 3OO.

The website features a video, which shows something immensely strong striking a metal wall. The wall eventually crumbles to the might of the strikes and reveals the logo of the new “TUV 300”.

The car will be launched around mid-September. The TUV 300 price is expected to fall in the 7-8 lakh price bracket. No official information has been released from the company, so the estimation pertaining to TUV 300's price remain speculative. We have always revered Italians for knowing their way around a piece of paper and a pencil. Mahindra’s in-house design team feels the same way and has consulted Pininfarina for design inputs. The design of Mahindra TUV 3OO is inspired by a Battle Tank. Unlike the curvaceous XUV 5OO, sketches of TUV 3OO show that the SUV features straight lines, a boxy stance and a rear mounted spare wheel.  

The R&D has been carried out in the Mahindra Research Valley (MRV) and the company has announced that TUV 3OO will be exported to other countries and is a global product. This helps instill the hope that safety features matching international standards will be incorporated in the new car.

The website also features a link, where you can track the launch of TUV 3OO after providing your details. The specifications of the mHawk diesel engine that is expected to power TUV 3OO, still remain undisclosed.

Also read: Mahindra Names U301 compact SUV - TUV3OO, Launching Mid September!