Maruti and Gurgaon Police start country’s first model `Road Safety Knowledge Centre’

Taking its commitment to Road Safety to the next level, car market leader Maruti Suzuki India Limited, has joined hands with Gurgaon Police to set up the first of its kind model `Road Safety Knowledge Centre’, at Gurgaon. Mr. S. S. Deswal, Commissioner of Police, Gurgaon inaugurated the `Road Safety Knowledge Centre’ here today alongwith Mr. Mayank Pareek, Managing Executive Officer (Marketing & Sales), Maruti Suzuki.  Present at the occasion were several senior officers from the Gurgaon administration and Maruti Suzuki. Incidentally, this is India’s first of its kind model Knowledge Center, which targets to strengthen traffic education and inculcate safe driving habits by bringing the offenders into training. Explaining the outlook of the Road Safety Knowledge Centre, Mr. S. S. Deswal said, “We are happy to have Maruti Suzuki as partners in our endeavour to strengthen traffic education and inculcate safe driving habits among commuters in Gurgaon.

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This venture will provide road safety knowledge to traffic violators as well as to freshers who wish to learn driving. With growing traffic in the NCR region, we are confident that this Center will benefit road users. We are hopeful together Maruti Suzuki and Gurgaon Police will be able to bring a cultural shift to improve traffic conditions in the city.” Elaborating on the role of Maruti Suzuki, Mr. Mayank Pareek, said, “Maruti Suzuki India is delighted to join hands with the Gurgaon police in this initiative. We are committed to bring a positive change in the traffic conditions in Gurgaon under the guidance of Gurgaon Police. The Road Safety Knowledge Center is first of the several initiatives that we plan to take in Gurgaon towards improving Traffic in Gurgaon region. This first of its kind centre in Gurgaon reinforces Maruti Suzuki’s commitment towards road safety and education of road users.” On the Company’s road safety initiatives across the country Mr Pareek added, “Our research on road accidents has shown that over 78 % of accidents are due to driver’s fault. At Maruti Suzuki we are actively addressing this primary cause through our flagship driving training programme `National Road Safety Mission’. We are further expanding our National network of driving training network. We have an ambitious target to expand the Maruti Driving School network to 500 by 2015.”

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At the inaugural session, a pilot group of 35 auto rickshaw drivers of Gurgaon underwent training at the ‘Road Safety Knowledge Centre’. The facility will impart training, through its state-of the-art infrastructure including Driving Simulators. The training would focus on traffic violators, refresher trainings to school bus drivers, 3-wheeler drivers and to taxi drivers in the region. Maruti Suzuki has been working on road safety since 2000, but it was only in 2008 when the company gave a formal structure to its initiatives on road safety through its flagship National Road Safety Mission (NRSM) programme. 10 lakh persons have benefited from the various Road Safety initiatives of Maruti Suzuki India. These include over 4.6 lakh people trained since December 2008 under the National Road Safety Mission. Out of these 4.6 lakh people, 1.3 lakh (over 28 per cent) are from the underprivileged sections of the society who have been sponsored by Maruti Suzuki India. Under NRSM, Maruti Suzuki India offers training in road safety, scales up and also supports infrastructure development with partnerships, and help government and industry in road safety initiatives. Over the last decade, Maruti Suzuki India has developed two successful forms of driving training infrastructure: One is in association with state governments (public-private partnership model) and the other is in association with its dealers.

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