Maserati turns 100

Maserati, the quintessential Italian luxury automaker, celebrates 100 years of existence. The trident emblemed auto company was started by Alfieri Maserati and his brothers Ettore and Ernesto on Tuesday first December 1914. Till 1939, Maserati had headquarters at Bologna, where the brothers first started “car repair workshop and garage”, but later it was shifted to Modena.

Maserati’s Tagline - Luxury, Sports and Style Cast in Exclusive Cars

The Fiat owned brand also rolled out 50,000th car from its Avv. Giovanni Agnelli Plant, in Grugliasco. The milestone was achieved in mere 22 months since the plant was inaugurated on 30th January 2013. Car number 50,000th, the protagonist in the day of Maserati’s 100th birthday, is a Quattroporte S Q4 painted in the new Grigio Maratea, with red and black interior upholstery and built for the US market. Speaking of the North American market, the Italian automaker has delivered more than 10,700 Maseratis till now this year.  

Words from Carlo and Alfieri Maserati, sons respectively of Ettore and Ernesto Maserati

Carlo Maserati, Ettore’s son, declared, “100 years have passed since Uncle Alfieri created ‘Società Anonima Officine Alfieri Maserati’ and it is now 116 since 1898, when his eldest brother Carlo, then just seventeen years of age, built a motorbike fitted with an engine he had designed and built himself at home; an event that thrilled his brothers and inspired them to follow his example. We all know the engineering and racing results they achieved under both the Maserati and the OSCA names in almost 70 continuous years in business. This longevity was founded on the perfect understanding within the family and engineering skills that enabled them to build a racing car in just six months. As I commemorate my father Ettore and my other Uncles Bindo, Ernesto, and Mario, I would like to thank all those who have enabled Maserati to live on and assure it further successes in the future.”

Alfieri Maserati, Ernesto’s son, recalled, “Founded as Officine Alfieri Maserati in 1914 this business, springing from the enterprising spirit and genius of its founder, my Uncle Alfieri, continued in operation after his early death in March 1932 thanks to the dedication and extreme personal sacrifices of his brothers. I feel I must mention the extraordinary engineering and design creativity of the youngest of them, Ernesto Maserati, my father. The period witnessed the birth of an amazing series of both Grand Prix cars and Voiturettes, as well as world-beating cars that actually held as many as 13 international speed records simultaneously. After the Maserati brothers left the business in 1947, other people stepped in to continue its success. Its acquisition by the Fiat Group has brought Maserati to a position of absolute prestige, today, with constant growth in terms of both quality and quantity. It is a pleasure to celebrate the Centennial at a time like this, and one hundred years after the company's foundation, I have great admiration for the hard work, dedication and enthusiasm of everyone who works there. They have conserved the spirit of its founders.”