Mercedes Benz is back to Number One

Mercedes-Benz is back with a bang to its number one position in the luxury car segment in India. The company has posted an impressive 80% growth in April 2010. The net units sold were 321 as against 178 units sold by the auto major in April 2009. thus making a roping 80% growth. BMW its strong competitor had snatched the position lately, but the April sales of the company was 307 units in April 2010 as against 240 units in April 2009, recording a growth of 27.9%.

The high growth percentage and huge sales volumes have come mainly from the Tier II and Tier III cities in India. In the same respect Mercedes Benz recently opened a new dealer outlet in Goa, the first by any luxury car maker. Non-metro cities like Surat, Aurangabad, etc. have accounted for nearly 25-30 percent of the sales. The company is thus planning to lay Strong focus on such cities. Managing Director and Chief Executive Officer, Dr Wilfried G Aulbur puts it that anyone from anywhere can be a customer for them.

After opening a new dealership outlet in Goa, the company is now keen on developing similar outlets in Indore, Bhubhneshwar and Jaipur. Realising the cost-sensitive nature of the Indian automobile market, both BMW and Mercedes have launched some newer versions and that would be offered at stripped down costs and would sport fewer features. These versions have been names as the “Corporate Editions” .


The net sales for Mercedes Benz in the period of January-April 2010 happens to be 1644 units when compared to 1014 units in the 2009, thus marking a tremendous increase of 62.1%. BMW, its staunch competitor on the other hand recorded a growth percentage of 31.6% cloaking net sales of 1621 units against 1232 units sold in the previous year. Mercedes thus emerging as the clear winner is the Top luxury Car maker in India beating BMW.

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