Renault Launches Gang of Dusters Initiative

With an aim of providing an exciting, adrenaline-filled experience to Duster owners, Renault India today announced the launch of the Gang of Dusters initiative, which offers customers and their families a chance to enjoy adventurous long drives across the country with the Renault team. This exclusive program will kick start during the Independence Day weekend, with a flag off from Mumbai on August 15, 2013.

The first of many drives to come as part of the Gang of Dusters, the West Coast Expedition will start from Mumbai and will see owner-driven Dusters pass through Panhala, Dandeli, Goa and Kolad before culminating back in Mumbai on the 19 August, 2013.

“After creating a new segment and reshaping the perception of Indian drivers about SUVs, the Renault Duster has been one of the most popular vehicles in the country over the past year and has won over nearly 60,000 owners”, said Sumit Sawhney, Executive Director, Marketing & Sales, Renault India Pvt. Ltd. “The Gang of Dusters is a celebration of a fabulous year and an opportunity for us share with Duster owners a sense of freedom and excitement with an adventurous drive and welcome each and every one of them into the Renault family.”

During the drive, participants will have the opportunity to meet and share experiences with other Duster owners and drive enthusiasts as well as visit historic sites, go on a wildlife safari, talk to a rally expert, take part in impromptu rallies, go rock climbing, build rafts and attend interactive service sessions, among others.
The Gang of Dusters initiative will continue after the West Coast Expedition, with regular drives organized for owners across India in the coming months.

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