Toyota India eyes 5% market share in 2011 with Etios sedan and hatchback

The Japanese auto maker Toyota after the launch of its new Toyota Etios Liva on 27 June, now aims to acquire a market share of 5% in the Indian auto market. The company aims to double its sales this year. The first step that the company has taken is by increasing the production capacity at its Bidadi plant located in Karnataka.

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Mr. Sailesh Shetty, Vice President of Toyota India, said that the company has already sold out 55,000 cars in 2009, 74,000 cars in 2010 and now aims to sell out 1.4 lakh cars this year. Their main source to reach these sales figures would be through their Toyota Etios Liva and the Toyota Etios sedan in the market. He also added that they are devising to boost the localization filling to 70-80%, which could play an important role for the company to accomplish their aims.

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As the demand for the diesel cars in the country has increased, due the recent increase in the petrol prices in the country, the company is looking forward to launch the diesel variants of their Toyota Etios Liva and the Toyota Etios sedan, these diesel variants could really help them in achieving their goals. Mr. R.K.Ramesh, the General Manager (Marketing) of Toyota Kirloskar said that they have already gained 21% of the sedan market share in the country with their Toyota Etios sedan and now aims to get a good market share in the hatchback segment with their Toyota Etios Liva. The company's major aim is to target the youth of the country which have high aspirations.

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The promotion of this hatchback is going to be done with the help of media which plays a very important role at present. The company has already prepared a television add with its brand ambassador A.R. Rahman.The company offers various cars in India, these are Toyota Innova, Toyota Fortuner, Toyota Camry, Toyota Land Cruiser Prado, Toyota Land Cruiser, Toyota Prius, Toyota Etios and Toyota Etios Liva .

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