Toyota India to emerge as Toyota’s largest market operation

Toyota Kirloskar Motors or Toyota India, which is the 89% owned auxiliary of the Japan’s Toyota Motor Company, is aiming high to become the most significant flourishing markets operation in the coming ten years.As per the MD of Toyota India, Mr. Hiroshi Nakagawa, Toyota India expects that India will be the vital provider for Toyota. However, it is a known fact that the Indian car market faced a slower car sales this year, it is expected that Indian market will surely grow around 15% every year in the coming five to ten years.

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If reports are taken into account, Toyota India stands on the 6th position on the list of largest passenger vehicle makers in India. Toyota India is surely ahead of Volkswagen India and Ford India. Mr. Nakagawa also believes that the main task for Toyota India is to be the salient operation for Toyota Motor Company of Japan and become the largest contributor to the parent company in near future.

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To become the most flourishing market operations, Toyota India will introduce numerous Toyota cars from small to luxury cars.  Toyota India recently launched its new hatchback car, known as Toyota Etios Liva. However, Toyota India will need to keep everything in within the time limit and check what return they will be getting on the investment made. The recently launched Toyota Etios Liva is said to be the cheapest Toyota car currently in Indian auto market, which is available at the price of approximately Rs.4.12 Lakh. The new hatchback targets 25 to 30 year olds as car is super chic and trendy. However, other products of Toyota such as Toyota Innova and Toyota Corolla basically target the buyers of 25 to 45 year olds. Toyota India has high hopes that Toyota Etios Liva will surely be able to lure consumers towards it.

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Both Toyota Etios and Toyota Etios Liva will certainly contribute to the success of Toyota India. The firm is aiming to increase the production of Toyota Etios Liva and Toyota Etios sedan from 70,000 cars annually to around 120,000 cars by 2012-13.Toyota India is also aiming to enhance the focus on the Toyota used cars business, which is certified and revamps old cars and trade them with one year warranty along with 3 absolutely free of cost services.

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