Volkswagen emerges the best selling brand in South China
Published On Nov 26, 2011 02:44 PM By Meenal for Volkswagen Vento 2015-2019
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The German auto giant Volkswagen’s dream to become the world’s number one car manufacturer is not far away. The auto major with its subsidiaries Skoda Motors and the luxury brand Audi are just short of reaching their sky high dreams after the remarkable growth recorded in the month of October with 67.30 % in India. While rest of the manufacturers were having a hard time garnering growth in the country during an unusually slow car market, Volkswagen stood out to be the knight with the shining armour enhancing their growth.
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Volkswagen’s step to launch the Breeze edition on the Volkswagen Vento and Polo has turned around the sales in the festival month of October and the company did rejoice over the recorded growth. Volkswagen Up! is expected to be the budget car in the country from Volkswagen with the economic price of Rs 3.5 lakhs and the outstanding brand value. While this was about the Volkswagen’s India story, the European manufacturer is the most acclaimed car maker in South China. The company has recorded 1.89 million vehicle sales in the first ten months of this year with sufficient help from Skoda and Audi contributing to the success with enough numbers.
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The only disappointment Volkswagen might be pondering at the moment is the sad turn of events of Volkswagen-Suzuki partnership. The alliance which came into action in 2009, did not seem to work out the way it was intended to. The car manufacturers sought mutual help from each other, with Volkswagen hoping to improve their presence in the country, while Suzuki intended to embark upon Volkswagen’s speciality in hybrid engines. Though the auto giants did not part ways officially yet, both of them have headed on different paths to attain their individual goal. However, Volkswagen’s dream seems to be more tangible now than ever with or without the intervention from Suzuki Motors.
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