Alfa Romeo makes its debut at the Geneva Motor Show

The Alfa Romeo 4C made its début, at the 83rd Geneva International Motor Show, where orders officially opened for the ‘Launch Edition’ of the new 4C compact supercar at a price of 52,000 pounds or 60,000 euros in most European markets. What’s more, all buyers can take part in an exclusive event which will include an advanced driving course, to learn how to make the most of its potential in complete safety.

The new Launch Edition can ‘clothe’ its body with two liveries – Carrara White or Alfa Red – and is marked out by the distinctive badge, inlaid beneath the paintwork.  The line of this car is enhanced by the carbon aerodynamic kit (including spoiler and door mirror covers), while the rear aluminium diffuser with dark finishing, Bi-LED headlights with dark surround and 18" and 19" alloy wheels with burnishing treatment.

To accentuate the sports look still further, there are front air intakes, brake calipers in a specific colour, racing exhaust system with BMC air cleaner and suspension kit with specific calibration for shock absorbers and rear anti-roll bar. The interior has the same sports feel, with highlights provided by the leather/fabric sports seats with parts in Alcantara, as well as the distinctive, numbered carbon badge. In the case of the red livery, the Alfa Romeo 4C Launch Edition has red stitching on the steering wheel trim, handbrake, mats, handles and sports seats.

Of course, the Alfa Romeo 4C Launch Edition offers all the winning characteristics of the model that represents the essential sportiness embedded in the ‘Alfa Romeo DNA’: Italian style, performance and technical excellence, for maximum driving pleasure in complete safety. Designed by Alfa Romeo and produced in the Maserati plant in Modena, the new mid-engined rear-wheel drive coupé with two bucket seats will be become available for purchase in 2013 and will mark the return of the Italian brand to the United States, inaugurating Alfa Romeo’s global growth plan.

The acronym ‘4C’ draws its inspiration from the brand’s glorious past, projecting the values of technology and emotions into the future. Indeed, it refers to Alfa Romeo’s great sporting tradition: the acronyms 8C and 6C in the 1930s and 1940s distinguished cars – both racing and non – fitted with the powerful ‘eight cylinders’ and the innovative ‘six cylinders’, confirming in its design layout and construction the goal of achieving the weight/power ratio of an authentic supercar, less than 4 kg/HP, yet focusing not merely on the maximum power delivered, but on limiting the weight to guarantee maximum agility and top performance.

To this end, the Alfa Romeo 4C uses state-of-the-art technologies and materials derived from super sports cars (including the Alfa Romeo 8C Competizione) – carbon fibre, aluminium, rear-wheel drive – and technologies from the latest standard models from Alfa Romeo, but updated to enhance the sports appeal of the new car even further.