Bollywood celebrities at Auto Expo 2012

The relationship between the movie stars and cars go way back into the history. Each belonging to the glamour  world, they were always featured hand in hand to attract the consumers like magnets at their premium car launches.

There were numerous top personalities belonging to the film fraternity who brought the stardom in unimaginable proportions to the largest Auto Expo of the Asian continent where top actors and actresses like 'Rockstar' Ranbir Kapoor, Katrina Kaif, John Abraham and Lisa Ray were spotted on many occasions.

This is not all, the veteran actor Big B Amitabh Bachchan, actor and director Farhan Akhtar, the eminent writer Chetan Bhagat were all there, while few performed the honours to unveil the most anticipated cars of the season. Nissan India chose to get endorsed with the actor, the charismatic Ranbir Kapoor who is now the brand Ambassador of Nissan India.

He was the one who pulled the wraps of the Nissan Evalia MPV which is an attraction on its own. The uproar among the spectators when Nissan Evalia broke covers was enormous which was partly due to the vehicle itself and a large chunk of response was also due to the latest heart-throb of the cine world, Ranbir Kapoor.

Katrina Kaif and Lisa Ray ensured that the Audi Q3 is a success even before the launch which is slated to launch towards the third quarter of 2012. The graceful actresses well matched the Audi Q3 basking in glory at the center stage of the Auto Expo. The India make Avanti Sports car was launched by the Big B of the Indian glamour world, Amitabh Bachchan where the focus was not all on the Avanti sports car alone.

The design conceived and conceptualised by Dilip Chabria, the founder of the domestic Automotive firm DC Auto, the sports cars is a wonder car for many with a price tag of Rs 30 lakh. This is not the first time we have seen Amitabh Bachchan associated with a car launch.

And it is not new for us, the consumers either when Amitabh Bachchan himself was made a part of the show when Force One SUV was launched back in August. The deemed actor and his son Abhishek Bachchan were invited upon to many car launches even before, when Junior Bachchan was linked with the Ford Fiesta launch before.

The new Mercedes-Benz M-Class was uncovered by the intelligent actor celebrity, Farhan Akhtar who has done far good to the luxury car with his presence. The luxury SUV houses a powerful 3.0 L V6 engine under the hood and Farhan Akhtar has done the perfect justice to the imposing off-roader. The eminent writer Chetan Bhagat who also seems to be an extreme car enthusiast was not only seen actively participating at the Indian Auto Expo, but he was generous enough to promote the excitement with his tweets on the social networking site Twitter.com giving live updates on the electrifying atmosphere surrounding the largest Automobile event of the continent.

The kind gesture made by the auto giants across the globe is just fine by involving the celebrities at their respective car launches, but what did happen to be the drawback is the outpouring crowd which was if partially due to the string of launches and unveilings of the new cars, the rest was to watch their favourite actors live in front of them. There were many a complaints in this regard from the onlookers and the business participants who did make their woes well known generally. There was a part of crowd who also believed that it is the new cars’ day and it is the new cars that are supposed to be the real heroes for the week, not the celebrities who belong to a different world altogether.