Glenmorangie's 'Unnecessarily Well Made' Initiative' with Dilip Chhabria

The Scotish whisky brand, Glenmorangie known for one of the finest and most famous single malt whiskies in the world has announced it's 'Unecessarily well made' initiative in India with a creative collaboration with Indian automotive design legend Dilip Chhabria. A metaphor for the unseen lengths that Glenmorangie goes to in crafting its whisky, the partnership is a translation of the brand’s international platform that recognizes personalities from across varied fields and their commitment to craft unnecessarily well made creations.

The collaboration presented Mr. Chhabria’s passion for design and detail with the fervor of Glenmorangie in the form of an automotive masterpiece at a spectacular unveiling in Mumbai today. The super car was unveiled in the presence of David Blackmore, Global Brand Ambassador, Glenmorangie.

Speaking about this creative collaboration, Gaurav Bhatia, Marketing Director, Moët Hennessy India says, “When the artistic turns into the passionate and the passionate to the sublime - we call it "unnecessarily well made." And it’s this quotient of obsession with beauty and perfection that both Glenmorangie and Dilip Chhabria share.

From the tallest stills in Scotland to maturing our Extra Matured Range in hand selected port, sherry or wine casks from the leading vineyards and chateaux of Europe, Glenmorangie is renowned as a pioneer, uniting tradition with innovation. We believe that Mr.

Dilip Chhabria embodies our innate need to challenge convention to create a thing of beauty.” Excited about his creation for Glenmorangie, Dilip Chhabria says, “As part of the creative collaboration with Glenmorangie, we are delighted to unveil DC Designs' newest concept car today.

In creating this car, I've been inspired by the pioneering spirit of Glenmorangie and its many first's. DC Designs, with its philosophy of mating artistry with engineering has created the 'Unnecessary Well Made' car -- a manifestation of our innate need to shift paradigms in automotive design.

It symbolizes Glenmorangie and its 160 years, its thirst for innovation and obsession with beauty and perfection to create the finest single malt whisky. In collaborating with the ‘Unnecessarily Well Made’ initiative, I’ve taken inspiration from Glenmorangie’s effortless commitment to superior craftsmanship and created an automotive work of art that conveys stature, substance and style.”

Internationally, Glenmorangie has explored similar initiatives that includes UNNECESSARILY WELL DRAWN where the acclaimed graphic artist Vince Verma has gone to unseen lengths in creating groundbreaking illustrations for Glenmorangie’s global advertising campaign; UNNECESSARILY WELL MADE BAR with designer Philip Michael Wolfson who transposed into design for Soundform Fluid, his breathtakingly sculptural pop-up bar for Glenmorangie.