Mahindra Thar Roxx Serial Number 1 Sold For A Winning Bid Of Rs 1.31 Crore

Akash Minda, Executive Director, Minda Corporation Limited, also took home the first unit of the Thar 3-door at a winning bid of Rs 1.11 crore back in 2020

• Proceeds will be donated to Naandi Foundation, a non-profit organisation which works on women empowerment.

• Akash Minda chose the Nebula Blue colour of the Thar Roxx.

• This particular unit of the Thar Roxx has ‘VIN 0001’ insignia, along with a badge featuring Anand Mahindra’s signature.

• The unit auctioned was a top-spec AX7 L diesel automatic 4WD (4-wheel-drive) variant.

• It uses a 175 PS 2.2-litre diesel engine mated to a 6-speed torque converter.

• Prices for the Thar Roxx range from Rs 12.99 lakh to Rs 20.49 lakh (introductory, ex-showroom pan-India, for RWD only).

The first customer unit of the Mahindra Thar Roxx was auctioned from September 15 to September 16 in a similar fashion as was done for the 3-door model back in 2020. Bidding concluded at an impressive Rs 1.31 crore, and Akash Minda, Executive Director of Minda Corporation Limited, secured the winning bid. Mahindra has now delivered the first unit of the Thar Roxx to the winner. Notably, Minda was also the recipient of the very first 3-door Mahindra Thar back in 2020, which he acquired for Rs 1.11 crore. 

Proceeds Donated To Naandi Foundation

Following the winner's selection in the auction, the funds raised have been donated to the Naandi Foundation, a non-profit organisation dedicated to empowering women by supporting their education and livelihoods.

Also Check Out: Mahindra Thar Roxx Bags Over 1.76 Lakh Bookings In An Hour

What Special About VIN 0001 Thar Roxx?

Mahindra auctioned the top-spec AX7 L diesel automatic 4WD variant of the Thar Roxx. This unit of the Thar Roxx has the 'VIN 0001' insignia and features an exclusive badge with Anand Mahindra’s signature. Akash Minda chose the Nebula Blue colour of the Thar Roxx.

Commenting on his delivery, Akash Minda said,“After securing the first Thar in 2020, owning the first-ever Thar ROXX in 2024 deepens my connection to this iconic SUV legacy. What makes this moment even more special is that this is a humanity driven initiative and proceeds from the event will be donated to a recognised not-for-profit organisation towards social cause. It is an incredible feeling to be part of Mahindra’s remarkable journey, marking another milestone in the evolution of the Thar."

Features & Safety

It comes equipped with amenities like dual 10.25-inch screens (infotainment and digital driver’s display), auto AC, ventilated front seats, 6-way powered driver’s seat, and a panoramic sunroof. Its safety kit includes 6 airbags, a 360-degree camera, electronic parking brake with auto-hold, and a complete suite of level-2 advanced driver assistance systems (ADAS).

Powertrain Details

The VIN 0001 unit of the Thar Roxx has a 2.2-litre diesel engine under its hood, and the detailed specifications are as follows:

*AT - Torque Converter Automatic Transmission

^4WD - 4-wheel-drive

The Thar Roxx also gets the option of a 2-litre turbo-petrol engine available in both manual and transmission options. The detailed powertrain specifications for the Thar Roxx are as follows:

^RWD - Rear-wheel-drive

Price Range & Rivals

The Mahindra Thar Roxx is priced from Rs 12.99 lakh to Rs 20.49 lakh (introductory, ex-showroom pan India). Note that Mahindra is yet to announce the prices for the 4WD variants of the Thar Roxx. It takes on the Force Gurkha 5-door and Maruti Jimny.

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