Michelin launches Green Guide series in India

Michelin today announced the launch of their flagship Green Guide series in India. The launch of the Chennai and Tamil Nadu  Green Guide edition is a first in the series, encouraging travelers from across the world to explore the rich heritage and culture of diverse India. The MICHELIN Green Guide launch is a testimony of Michelin’s longtime commitment to enhance mobility in India, not only by offering the world’s best tyres to Indian customers, but also by introducing Green Guides to India providing information that will help users explore and be mobile adding to the overall travel experience in the country.

“At Michelin, our core mission is to enhance mobility around the world not only through innovative Michelin tyres, but also through our flagship mobility assets such as the Green Guide. We are excited to bring our Green Guides to India, starting with Tamil Nadu & Chennai editions. With this launch, we aim to promote and improve travel experience in Tamil Nadu by making it safer and more enjoyable for travelers from all over India and also from overseas”, said Prashant Prabhu, President, Michelin Group Africa, India and Middle East.

“India is a unique travel destination that offers travelers a rich mix of culture and history across a broad spectrum of remarkable destinations from both coasts to the Himalayas. We hope that with Green Guide coming to India, we can contribute to nation's burgeoning tourism industry” he added. The first MICHELIN Green Guide on Chennai & Tamil Nadu offers a detailed array of insider tips and local information that helps visitors to become immersed in this region. While using the Green Guide travelers will get details on diverse aspects of the region - the people, the history, culinary traditions, cultural conducts and many other authentic experiences.

The internationally acclaimed Michelin star rating system allows travelers to see at a glance a destination’s most outstanding attractions. Ratings correspond to a site’s interest for tourists and are defined for the readers as: three stars Highly Recommended; two stars Recommended and one star Interesting. The “starred” attractions can be seen at a glance on a general map of the destination inside the front cover. Michelin’s local writers have walked and driven, visited and shopped and tried local cuisines at every tour, sight, hotel, restaurant, boutique, café and venue mentioned in the guide. The Tamil Nadu Green Guide is beautifully illustrated with full-color photographs, scores of Michelin maps and insider coverage of shopping, nightlife, accommodations and restaurants.

The first MICHELIN Green Guide for an Indian region has already enthused India when Facebook consumers from across India- chose, the Green Guide front cover on the Michelin India Facebook page.  Over 180,000 followers were invited to vote and select the cover of the Michelin Green Guide. The winning photograph that depicts a woman in traditional attire drawing ‘kolam’ won with over 400000 votes and was chosen to be the cover of the Green Guide.