New Swift bookings surpass 50k mark, Maruti expects to sell 18k units per month

The new Maruti Swift was launched on Wednesday, the 17th of August, amidst a major hype received by the most-anticipated hatchback to set new benchmarks in the hatchback segment of the cars. Mr Mayank Pareek, the managing executive officer of marketing, Maruti Suzuki India, expressed his views on the new Maruti Swift success, saying that the impending festival season in September is likely to boost the new Swift sales, however there are negative factors like high interest rates and the fuel prices that they need to consider. He has added that the company is flooding with bookings prior to its launch reaching 50,000, which is further pushing the wait period for the vehicles to five to six months. The Maruti Suzuki India is apparently facing the supply constraints due to its overwhelming demand. However, the company intends to ramp up its production capacity based on the demand.

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The Maruti Suzuki India, which had accomplished selling 10,000-12,000 units of the older Maruti Swift, now aims to make around 18,000 units sale of the all new Maruti Swift. With the introductory offer of the new Maruti Swift price made in the range of Rs 4.22 lakhs to Rs 6.38 lakhs, increased by just Rs 13,000 than its older version, the target doesn’t seem to be unattainable. The Maruti Suzuki India is believed to invest Rs 550 crores in manufacturing the new Maruti Swift on a brand new platform. The new Maruti Swift is known to have undergone at least 140 changes that include alterations in new lamps, bumpers, interiors and engine, a major breakthrough from the Maruti Suzuki engineering team comprising of hundred engineers under the supervision of the Suzuki’s research and development wing. 

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The Maruti Suzuki India claims to have sold over 60,000 units since its launch in 2005. The fuel efficiency of the new Maruti Swift is also improved for providing 18.9 km/l in the petrol version and 22.9 km/l in case of the diesel variant. The new Maruti Swift is considered to prove to be a tough rival for Hyundai i20 and Volkswagen Polo in the Indian car market. Mr I.V. Rao , Managing Executive Officer of Engineering department of Maruti India is reported to have said that Maruti India is currently involved in discussions with its engine partner, Fiat to source bigger as well as the smaller engines to add to its present 1.3 liter engine, to be deployed in their wide-range of vehicles.