Nissan on Dealer Expansion Spree

Nissan Motor India Pvt Ltd (NMIPL), in an endeavour to achieve maximum customer outreach, has been continuously ramping up its dealer network across the country. The company has opened five more dealerships in Vijayawada, Bhopal, Jaipur, Navi Mumbai and Bhubaneswar in line with its growth strategy and long-term commitment to offer its high quality service standards to guarantee consumer satisfaction. With the opening of Lucky Nissan, Vijayawada; CI Nissan, Bhopal; Royal Nissan, Jaipur; Ananta Nissan, Bhubaneswar and Orion Nissan, Navi Mumbai, Nissan has 20 dealerships operational across the country. These dealerships also mark the automotive major’s ability to reach commercial coverage in more than 46% of the national territory. Currently, 13 states of the country have Nissan dealerships. Says Mr. Kiminobu Tokuyama, MD & CEO, NMIPL, “We had a short-term objective of establishing 20 dealerships by July 2010 and we are happy to state that we have been well on track with our plans. Going forward, we hope to continue our endeavour to increase our footprint and to provide total customer satisfaction with high-quality service standards.” In the process of establishing the Nissan Brand in India, NMIPL in partnership with Hover Automotive India, its marketing, sales, after-sales service and dealer development arm is rapidly preparing its dealer network structure to support the up-coming growth in the country. The company is aggressively expanding its dealership presence in key metros and cities and hopes to have a total of more than 30 dealers by end of this fiscal year.