Rolex Signs Global Partnership with Formula One

Rolex will become a major long-term partner of Formula One from 2013 as Official Timekeeper and Official Timepiece. This new partnership with the pinnacle of motor sports brings together two leaders in their fields who share a passion for performance, precision, excellence and innovation. It is part of a strategic move by Rolex to focus its sponsorship activities on ventures chosen for their strong symbolic value.

“This is an exciting step for us at Rolex as the fit between Formula One and our brand feels very natural and, like all great partnerships, needs little explanation,” said Gian Riccardo Marini, Chief Executive Officer of Rolex SA. “In our respective fields, Rolex and Formula One embody the spirit of adventure, superlative engineering and a strong desire to push the limits of technology. These aspirations are enormously appealing to younger generations,” he added.

“Our self-winding mechanical watches – like the dedicated drivers’ chronograph, the Oyster Perpetual Cosmograph Daytona – are packed with technological innovation and human know-how, all thanks to our engineers’ and watchmakers’ passion for detail,” said Mr Marini.

“Rolex watches are symbolic of the quest for the highest level of performance and reliability that is epitomized by Formula One. Over the last 50 years both Rolex and Formula 1 have grown into world-leading aspirational brands and there will be many fantastic opportunities that we can enjoy together,” added Mr Marini.