Tata hints at Merlin launch, could be rolled out soon

Though, a specific date is not revealed on the upcoming launch of Tata’s new SUV Merlin, country’s leading auto major during the launch of Tata Sumo Gold gave an inkling of the soon to be launched Tata Merlin SUV. The Tata Safari and its upgraded model, Tata Safari Merlin will co-exist in the market and the latter is expected to fill the gap between Tata Safari and Tata Aria. Tata Merlin SUV will see a minor makeover on the exteriors and the interiors, with a majority of modifications coming in the form of mechanical changes.

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Speaking of the cosmetic changes, the new SUV will carry strong similarities with the Tata’s British subsidiary LandRover models. Tata Merlin price is another thing, which is largely speculated with the auto makers crowding the SUV segment. Tata Motors has been aggressively updating their existing line-up with newer versions to lure the consumers who are on a look out for fresher models.  Tata Motors had been literally on a car launching spree of late. The string of launches is led by the Tata Indica with the upgrade in the form of Vista, followed by Tata Indigo that has emerged out as Tata Indigo Manza in its latest form. A slight makeover on Tata Sumo as Tata Sumo Grande and then came the 2x2 version of Tata Aria crossover with a reduced price tag.

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The most recent launch is Tata Sumo Gold ofcourse. The Tata Sumo Gold was launched just yesterday in four variants – Tata Sumo Gold GX, Tata Sumo Gold EX, Tata Sumo Gold LX and Tata Sumo Gold CX with a Tata Sumo Gold price for the base variant at Rs 5.04 lakhs. However, the auto major has left the Tata Safari carrying the longest heritage in the SUV segment without offering any revamps, but with another name altogether as Tata Safari Merlin. Speculations are rife that the new SUV might drop the Safari name, but in a due course of time, we will be able to get the right details straight from the horse’s mouth.

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