Volvo India ropes in Padma Shri Jeev Milkha Singh as Brand Ambassador
Published On Apr 08, 2013 07:04 PM By Vikas for Volvo XC90
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The Swedish Luxury car maker Volvo has roped in famous golfer Jeev Milkha Singh as the company's brand ambassador in India. Volvo Auto India announced it today at an event in Delhi. Padma Shri winner Golfer Jeev Milkha Singh will be the first Ambassador for the Swedish car maker's Indian subsidiary. Volvo India is also the official sponsor for the IPL team Sunrisers Hyderabad. So, first the sponsorship in the IPL and now having Jeev Milkha Singh as the company's official ambassador will surely help Volvo India to brand itself very well.
Volvo aims to sell around 1200 cars in India in the year 2013 and hopes the sales to grow with this new endorsement. Speaking at the event, Tomas Ernberg, MD Volvo Auto India said, "The association of Volvo Cars with Jeev Milkha Singh represent perfection and our continual growth. Volvo and Jeev share enduring association since April 2006, when he won the Volvo Master and became the second Indian player to win on the European Tour. As a part of this association Jeev will be driving our flagship Volvo XC90 that will also provide ample boot space for his all his Golf sets, in the safety and luxury of Volvo cars."
Jeev Milkha has been India's top professional golfer and has been the first to make it to the top 50 top global golfer's list. Although, Volvo has been selling little in numbers, but their growth has been phenomenon, having sold 276 units in the very first quarter, the company recorded a growth of over 114% over the same time previous year. Now to achieve the target, the company is planning to launch its S40 Sports crossover in India soon, the similar vehicle is being sold globally by Volvo. The company will also launch the facelifted Volvo S60 and S80 in India after the S40 Crossover. The company is also focussing on enhancing its dealership base to newer markets in India, Volvo has recently opened a new dealership 'Autoboots' in Ahmedabad, Gujarat. The company will open more dealerships in untouched markets to grow.
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