Audi India drives into Bhopal with the opening of its second showroom in Madhya Pradesh - a new boutique outlet concept

Audi, the German luxury car manufacturer, today announced the opening of its new showroom in Bhopal which is itssecond showroom in Madhya Pradesh after Indore.  The entire Audi India Model range will be available for sale in Bhopal. “The opening of a new showroom in Bhopal showcases our commitment to offer our customers with an unparalleled luxury experience of class defining products and premium services.  We already enjoy a market share of more than 50 percent in the luxury car market in Madhya Pradesh and the opening of this second showroom in Madhya Pradesh further strengthens our foothold in the region and provides us with an opportunity to capitalize on the growing demand for luxury automobiles.

The brandAudi has gained strong acceptance in Madhya Pradesh and Bhopal as the capital is important since it gives an access to the entire state due it its economic and political status”, said Mr. Michael Perschke, Head, Audi India. Spread over a total area of 2804 sq. ft. the Audi Bhopal showroom has a honeycomb aluminum façade on the exterior. The showroom has a display area that can accommodate 3 Audi cars.  Audi Bhopal will also house an Audi Shop and Audi Exclusive elements, where customers can order customized products and purchase a variety of Audi branded merchandise. The entire Audi India Model range will be available for sale in Bhopal. The Audi Bhopal showroom is a newly established boutique outlet concept and at the same time a satellite showroom of Audi Indore. “I am delighted to announce the opening of Audi Bhopal showroom in Madhya Pradesh. With state-of-the-art showrooms in both Indore and Bhopal, we are confident of offering an unmatched level of luxury to our growing customer base in Madhya Pradesh.

Audi's global leadership position, its strong No. 2 position in India and its unparalleled commitment to luxury is what has driven us at Anand Cars Private Ltd to deliver this world-class showroom”, said Mr. Gaurav Anand, Managing Director, Audi Bhopal (Anand Cars Private Ltd) “Audi India is proud to have found a partner like Anand Cars Private Ltd and Mr. Gaurav Anand. The Anand family has been in the business of luxury retail since last three generations. With their passion and commitment, we have become themarket leader in three months in Madhya Pradesh. It has been only six months that we opened a world-class showroom in Indore and today we are opening a new boutique showroom in Bhopal and this demonstrates the successful cooperation we share with Anand Cars”, said Mr. Michael Perschke, Head, Audi India. Audi India plans to expand its network to 25 dealerships by the end of 2012 from its existing 19 centres. Audi opened its news showrooms in Coimbatore and Delhi West last month and in Nagpur in March. Last year, the luxury carmaker opened new showrooms in Delhi, Chennai, Ludhiana, Surat and Indore.

Audi recorded a strong four months with 2831 cars delivered in India between January to April 2012 – an impressive growth of 43 percent over the same period last year (1986 cars: Jan- April 2011). Powering ahead with its positive outlook for 2012, the brand with the four rings continued its growth trajectory with a sale of 562 cars in April 2012 – a growth of 50 percent over the same period last year (375 cars: April 2011). The Audi model range in India includes Audi A4, Audi A6, Audi A7Sportback, Audi A8L, Audi Q5, Audi Q7, Audi RS5 Coupé, Audi TT, the super sports car Audi R8 and the Audi R8 Spyder available across the country: in Ahmedabad, Bengaluru, Bhopal, Chandigarh, Chennai, Coimbatore, Delhi South, Delhi West, Gurgaon, Hyderabad, Indore, Jaipur, Kochi, Kolkata, Ludhiana, Mumbai West, Nagpur, Pune and Surat. Further developments include Lucknow, Goa and Mumbai South.