Auto Industry Biggie loosing against new players

The Indian auto industry faced the best growth in its history in the year 2010. At that time this industry was facing a double fold growth, many new scenario were observed in the market. During this season of growth, auto majors like Maruti Suzuki, the top player in the passenger car segment and the largest auto maker of India, Tata Motors have been facing good growth graphs. But according to the Society of Indian Automobile Manufacturers (SIAM), the case is not absolutely in favor of these biggies. The reports say that the position of these top players is being affected by the new entrants in small car segment of Indian auto industry. As per the reports, new players like Volkswagen and Ford India have taken grounds against the prominent players like Hyundai, Tata Motors and Maruti Suzuki. 

The reports disclosed that Maruti’s hold in the passenger car segment dropped down by 48.74% in 2010-11 fiscal year. In the year prior, the market share of the company was 50.09%. The company though faced a growth in domestic sales from 7,65,533 units to 9,66,447 units. In the past fiscal year the domestic passenger car sales took a jump by 29.73% which amounts to 19,82,702 units as against 15,28,337 units last year.

As per the reports, Hyundai Motor India which is also the second largest car maker in the country, faced a drooling market share by 18.10 per cent as against 20.61% in previous year. The sales of the company stood at 3,58,904 units in 2010-11 which was at 3,14,967 units in the previous year.

Same happened with the home grown top auto maker, Tata Motors as its share dropped to 12.92% which included sales of 2,56,202 units. As per the reports other names like General Motors India (GMI) and Honda Siel cars India (HSCI) also faced the same problem. When it comes to market share, top gainers were Ford and Volkswagen.