Honda Brio to compete with Maruti Swift and the likes

Honda Brio prototype was unveiled at the 27th Thailand International Motor Expo, 2010 by the Japanese auto giant Honda Motors. The Japanese auto makers wish to introduce the new small car in the Thailand and Indian auto markets. The new small car is a vital step from the Honda Motors to cater the increasing Asian auto markets. On 30 November, 2010, the model which was unveiled for the Thailand market as per its standards and norms. The new small car will be different for the Indian auto market. Honda Motors exhibited the prototype of Honda Brio in the Delhi Auto Expo in January, 2010.

The new Honda Brio will be placed in the hatchback segment in India which is already crowded with small cars. This segment is dominated by the Indian auto czar Maruti Suzuki India's Maruti Swift. As per the reports, Honda Brio is speculated to be coming before  festive season in India in 2011. The price of the hatchback from Honda's stable is expected to be around Rs 5 lacs. India holds a great potential in the small car segment, as 70 per cent of the auto market is under this segment. Honda is entering for the first time in the small car segment. The neonate from Honda will contest in the small car segment with the already successful Maruti Swift, Ford Figo, Nissan Micra, Volkswagen Polo, Hyundai i10 and the hatchback Toyota Etios Liva which will be launched in April, 2011.

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The Honda Brio will also be shipped to other prospective auto markets from India. Takanobu Ito, President and CEO of the Honda Motors said that, the new small car is an important move from the Japanese auto manufacturer. It will give new direction to the business in Asia.

The Honda Brio prototype revealed in the Thailand Motor Expo will be manufactured under the norms of Thailand's Eco Car programme which is started by the government. The car measure 3.61 meters in length, less than the Chevrolet Beat and Maruti Swift but bit longer than Hyundai i10. The small car from Honda will be affixed with 1,200 cc petrol engine, same as the one in Honda Jazz.

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Ito also said, that, the company plans to start the manufacturing of Honda Brio with almost 80 per cent of the localized parts.

The new car from Honda will be manufactured in Greater Noida at the Honda Siel unit with an installed capacity of 100,000 units annually. At present, only 65 per cent of the unit is being utilized in assembling Honda Jazz, the hatchback, the premium sedans Honda City, Honda Civic and Honda Accord. The second manufacturing unit is in Rajasthan, Tapukara which is in production of the components of the current car models. If Honda Brio will be able to fetch considerable demand, the manufacturing of the small car will be shifted to Tapukara unit.

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