India bound VW Up to be unveiled in August

The luxury car brand Volkswagen is engaged yet again with another impending launch of Volkswagen Up next year; however, this compact hatchback is scheduled to be unveiled in August, this year in the emerging car markets including India and China. This is to mark the introduction of the Volkswagen Up, as the German brand’s cheapest small car till date from the Volkswagen’s usual top-of-the-line product portfolio. The Volkswagen Up is planned to be launched in a ceremony held at the Paris Grand Palais at Champs-Elysees in Paris. The Volkswagen Up price is likely to be placed around Rs 3 - 5 lakhs, making it available within the reach of the Indian commoners.

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Volkswagen, has enormous plans laid out for this compact hatchback, with an annual production targeting 240,000 vehicles by 2012. Identifying the demand for the small car segment in the Indian car market, the Volkswagen India has come down strongly on this point to prove that they are not behind by any means in the small car manufacturing posing a threat to the ace players in this segment, the Maruti Suzuki India and Ford Motors India.

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The Volkswagen Up had been launched way back in 2007 at the Frankfurt Auto show in Germany and now making its stupendous entry in the Indian car market. The Volkswagen Up which is known for its dynamism and pick-up, is equipped with 18 inch wheels. The Volkswagen Up enables seating arrangement for four people, installed with a unique folding seat system to provide room when the situation demands. Volkswagen Up review reveals that the luxurious seats of this hatchback are made to extend comfort to the passengers with inflatable seats that molds to the body shape as and when the occupant sinks down into the plush interiors.

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The Volkswagen Up is likely to pitch the Hyundai Santro Xing and Maruti Wangon R in the Indian car market and is placed a notch below the Volkswagen Polo, but with the same brand power. However, the new Maruti 800 and the Hyundai H800 are more economical compared to our Volkswagen Up. The Volkswagen Up specifications reveal that it is likely to house a 1.2 litre petrol engine producing a maximum power output of 72 bhp, equipped with a five speed manual transmission gearbox. It is also rumored that the Volkswagen has plans to launch this compact hatchback in France before making its debut in India. Volkswagen Up price is going to be the key point behind the success of this hatchback in India. Check out the Volkswagen Up video to satisfy your curiosity.