Land Rover backing up 'Born Free' to save India's National Animal- Tiger

'The Roads less traveled' are the territories of Land Rovers. The quintessential SUV maker support the long cause of saving Tigers in India by delivering new Land Rover Freelander 2 to Born Free's – Satpuda Foundation (central India). Freelander will assist the Satpuda Foundation's workers with its all-terrain capabilities.

Commenting on this, Mark Cameron, Brand Experience Director, Jaguar Land Rover, “Land Rover’s on-going partnership with the Born Free Foundation has already helped support some of the Foundation’s most important projects in the UK, Kenya, Ethiopia, South Africa and Sri Lanka. With this addition of the Land Rover Freelander to the Satpuda Landscape Tiger Programme, I believe together we will now make a real contribution to the conservation of the endangered Tiger in India.” adding to it, “The Land Rover Freelander’s all-terrain capability will enable conservation workers to reach areas which would otherwise be inaccessible and ultimately protect the tigers throughout the Satpuda Landscape.”

Recently, Team CarDekho did a travelogue - 'Quest for Tigers' in association with Shell and Ford EcoSport. We covered central India, places like Ranthambore, Bandhavgarh, Pench and Kahna national parks. We encountered that the management has improved manifold probably that's the reason behind the increase in the habitat of tigers in India, especially the central India as it now boasts the highest population of tigers in the country. Get a glimpse of the of our lil adventure - 'Quest for Tigers'

Born Free is not only saving tigers but several other endangered species like, lions, elephants, gorillas, polar bears and aquatic species like dolphins, marine turtles to name a few. Land Rover and Born Free partnership is over a decade old. Will Travers OBE, President of the Born Free Foundation, stated, “As ever, tigers and other threatened species can count on Born Free and we, in turn, can count on Land Rover!”

Adding further, “Today the link is even stronger with Born Free- branded Land Rovers already deployed in wildlife hotspots in South Africa, Kenya, Sri Lanka and Ethiopia. Now India will benefit from this strategic alliance and I am delighted that a brand new Freelander will be assisting in our efforts to protect wild tigers as part of our Satpuda Tiger Landscape Project, as well as help prevent their continued devastation at the hand of poachers.”

“We are delighted to be able to assist the work of the Satpuda Foundation through the use of this specialist vehicle which will make a real difference to their ability to negotiate the rugged terrain of the Satpuda forests.” commented Professor Claudio Sillero, leading Satpura landscape tiger programme.