Mahindra launches the Maxximo Plus

Mahindra & Mahindra Ltd. today announced the launch of the new Maxximo Plus, the country’s most technologically advanced 0.85 ton payload mini-truck. Equipped with the pioneering yet simple-to-use Fuel Smart technology, the new Maxximo Plus allows the customer to choose between higher power (26 HP; 19.2 kW) OR higher mileage (21.9 KMPL), as and when he needs, at the press of a switch. An upgrade over the successful Maxximo launched in 2010, the Maxximo Plus is attractively priced at Rs. 3.40 Lac (BS3, Ex-showroom Thane).

Apart from Fuel Smart technology, the new Maxximo Plus adds to the superior value proposition of its predecessor with a longer wheelbase and a stronger 7-leaf rear suspension, which imparts more sturdiness under heavy load & over rough roads. Critical to commercial vehicle ownership is the operating cost, per ton per kilometer; with the new Maxximo Plus the customer will potentially earn approximately 30% more, per year, over the competition. This is on account of superior mileage which lowers fuel cost, a lower maintenance cost and the ability to carry more load with faster turn-around time.   

The new Maxximo Plus also comes with a class-leading 2 year / 60,000 Km warranty, which provides greater peace-of-mind to the customer. Apart from these significant new advantages, the new Maxximo Plus retains the delight-features which give it the lead in Comfort, Style & Safety. The new Maxximo Plus will continue to be available in two attractive shades of Appy Red and Diamond White.

Speaking on the launch, Pravin Shah, Chief Executive - Automotive Division, Mahindra & Mahindra Ltd., said, “At Mahindra, our endeavour has always been to use Alternative Thinking with deep consumer insight in a bid to provide superior value to our customers. The new Maxximo Plus mini-truck delivers on this endeavour with the pioneering but simple-to-use Fuel Smart technology, superior engine performance and superior load carrying capability. We are sure that the new Maxximo Plus will go a long way in helping our customer prosper in life, which is in keeping with our philosophy of Rise”