Maruti Suzuki changes logo

Maruti Suzuki has revealed its new logo. Both the badges in the logo are untouched, but the only thing which has been altered is the positioning of the same. The new logo looks quite attractive as both the badges are placed next to each other with contrasting colors. As we have a look on the logo, we can see, the word “Maruti” along with “Suzuki Logo” is red in color which signifies assertiveness and the word “Suzuki” along with “Maruti Logo” is blue in color which signifies steadiness according to the market branding strategies. The tagline “Way of life” is quite fresh and innovative as compared to the old one “Count on us”, which gives an amazing look to the new logo and defines the brand name as Maruti is.

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The launch of new logo is just to celebrate the fact that Maruti Suzuki has consistently sold the maximum number of cars in the Indian Auto Market. The brand counts to nearly 40 – 45% of the Indian car market. This is not just for a single, or a couple of years but the trend has been sustained for quite a long time and this really gives good grounds for Maruti Suzuki to cheer upon.