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    Mazda ready to foray in India

    Published On Apr 21, 2011 05:19 PM By CarDekho

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    Mazda, one of the world's leading auto company, is ready to launch its cars in India. The Japanese number fifth largest auto maker is planning to launch its hatch, sedan and luxury cars in Indian domestic market at competitor price range. And it is expected the all new Mazda cars may touch the Indian soil by the end of this year.

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    Mr. Takashi Yamanouchi, President and CEO, Mazda Motor Corporation stated that the company has fuel efficient and quality cars such as Mazda 2 and sedans that might woo Indian customers who go all the way for fuel saving cars. So all the India bound Mazda cars will be competing with some of the popular hatch cars like Maruti Swift, Volkswagen Polo, Hyundai i20, Nissan Micra and Ford Figo.

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    As per company sources Mazda is still pondering whether it should have its own subsidiary or joint venture in India. Meanwhile it is also planning to bring a range of luxury cars in the domestic market which may be an answer to luxury cars of Tata, Toyota and Ford.

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    Mazda is famous for its famous Wankel Rotary Engine of its sports cars and now these global cars are in the Indian strategy of the firm. The cars will compete with the likes of Toyota Innova, Tata Safari and Mahindra Xylo. The Japanese giant sold over 1.2 million cars in international market and now it wants to achieve 2 million mark across the globe in upcoming years. Mazda expects to sell roughly 3,00,000 cars in emerging markets including Russia, Brazil and India.

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    p.c.chakravarty
    Apr 23, 2011, 12:46:22 AM

    Better late than never.Worldwide Mazda is a powerful brand and is the third largest brand after Toyota and Nissan in the Middle East & Africa.I feel they should have a tieup with Mahindra in India.Also Mahindra has already a stake in Punjab Tractors which uses Mazda Diesel Engine technology.By doing this,Mazda will find it easy to enter India.Also they will have the advantage of using the local expertise of Mahindra.However nevertheless,the going will not be very smooth.My best wishes to a reliable car brand.

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