Mercedes-Benz all set to Enthrall Ahmedabad with StarDrive Experience 2013

Mercedes-Benz India is all set to enthrall and fascinate its customers and enthusiasts in Ahmedabad by organizing its immensely popular driving event, ‘StarDrive Experience’. This exciting driving extravaganza now in its fourth year is specially conceptualized by Mercedes-Benz to highlight the unparalleled safety features and cutting edge technology that is trademark of each Mercedes-Benz vehicle. StarDrive Experience offers prospects and customers an opportunity to understand the handling of critical road situations in a safe and controlled environment. StarDrive Experience is also one of the six pillars that comprises Mercedes-Benz Performance Drive.

Mercedes-Benz India has been pioneering unique customer engagement initiatives like StarDrive Experience, which has received a very encouraging response since its inception from the discerning customers, and has set an industry benchmark to be widely emulated in the industry. This exclusive drive experience puts to test the power and performance of the Mercedes-Benz products likes the dynamic off-roaders, the ML-Class and the GL-Class and the flagship sedans like the C-Class and E-Class. Through the simulations, the different dynamics of the vehicles namely safety, agility and performance in both off-road and on-road conditions are brought to the fore. The participants could experience the tangible benefits of world-class safety technologies like PRO-ENGINEERING Package, Hill Hold Assist, 4-MATIC, AIRMATIC suspensions, Downhill Speed Regulation (DSR) etc. during this driving program. Also on display will be Mercedes-Benz’s scintillating supercar SLS AMG.

Speaking at the inauguration of this initiative, Mr. Boris Fitz, Director, Sales and Network Development, Mercedes-Benz India commented, “The StarDrive Experience which is in its fourth year is Mercedes-Benz India’s one of most successful and avant-garde marketing engagement. The overwhelming popularity of StarDrive Experience over the years is a testimony to the fact that Mercedes-Benz customers are fascinated by the brand experience of the Three Pointed Star. 2013 is the year of offensive by Mercedes-Benz India and fascinating brand experience to customers is a key element. We ended the first quarter of the year on a positive note and through our various benchmarking engagements like Mercedes-Benz Performance Drive, of which StarDrive Experience is a pillar; we expect to keep the strong momentum going throughout the year.” Mr. Fitz further added “Mercedes-Benz India’s aim is to enable its customers to personally experience the unmatched safety and technology aspects of our cars besides additionally offering them an opportunity to further hone their driving skills. Combining the vital fundamentals of driving experience with simulation of critical road situations, the StarDrive Experience embodies Mercedes-Benz’s spirit of innovation with an element of fun, reiterating the Mercedes-Benz philosophy of “Best or Nothing.”

Raymond Wong, CEO - ExxonMobil Lubricants Private Limited, India, the sponsor partner for this event, said: “We have always felt privileged for holding on to a strong association with Mercedes-Benz. Through Mercedes-Benz StarDrive Experience, we are aiming to deliver the participants a unique driving experience through various tough simulations to showcase the power, agility, unparalleled safety features and engineering technology of these cars. ExxonMobil provides Mercedes-Benz with Mobil 1 lubricant technology, expertise and support to develop next-generation lubricants for car engines and gearboxes. The world's leading synthetic motor oil brand, Mobil 1, features anti-wear technology that provides performance beyond conventional motor oils and exceptional protection against engine wear, under normal or even some of the most extreme conditions. Mobil 1 flows quickly in extreme temperatures to protect critical engine parts and is designed to maximize engine performance and help extend engine life.”

Mr. Sidhartha Nair, Managing Director, Daimler Financial Services India, commented, “Mercedes-Benz StarDrive Experience is a memorable customer experience which showcases the technological prowess of Mercedes-Benz cars & proves its leadership in high-end automotive technologies. StarDrive provides the opportunity for customers to experience the DNA of Mercedes-Benz cars - sporty, safety, innovative technology, comfort and performance. Mercedes-Benz Financial is pleased to be associated with this initiative.”

The fourth edition of the StarDrive Experience 2013 that started with Nashik will travel across various cities including Gurgaon, Hyderabad, Calicut, Pune, Mumbai, Chandigarh and other cities. Participants at the StarDrive Experience can share their exciting experiences with their family & friends through the Wi-Fi enabled iPads installed in the high end Star Lounges – an exclusive hospitality area which is created for the participants of StarDrive by Mercedes-Benz. StarDrive Experience is an Avante Garde initiative by Mercedes-Benz India and is in association with Daimler Financial Services and Mobil 1. This is a part of Mercedes-Benz India’s strategy to provide brand experience to its valued customers and prospects through fascinating events and engagements across the country.