Mercedes-Benz India sees a 27% growth in the first quarter of 2014

Mercedes-Benz India today announced its first quarter sales result of 2554 units for the January to March 2014 period. The company has recorded a growth of 27% over the corresponding period of 2013 (January-March 2013: 2009 units).

Eberhard Kern, Managing Director and CEO, Mercedes-Benz India commented: “Our success and robust growth of 27% in the first quarter of 2014 amidst challenging market dynamics is a clear indicator that our customers have appreciated our ‘Year of Excellence’ strategy, which offers them excellence in products, network, aftersales and unique brand experiences. We will continue to create new benchmarks in modern luxury to drive sustainable growth for the ‘Three Pointed Star’ in India.

“Mercedes-Benz India witnessed a surging demand for the new S-Class, ML-Class and GL-Class, all of which are currently waitlisted, even after producing them locally. Additionally, our New Generation Cars portfolio comprising the A-Class and B-Class continues to witness significant demand as India embraces “compact luxury”. Our volume drivers continue to be the C-Class and the new E –Class as they continue to enjoy customer preference in the luxury sedan segment”. Mr. Kern further added.

Mercedes-Benz India emerged as the most awarded luxury car brand by winning accolades from automotive media across the country, strengthening its impeccable brand value amongst customers and media alike.