Mercedes-Benz Performance Drive gathers significant momentum within two months of launch

Spirit of motoring gains increasing popularity in India. Young Star Driver’s Programme, a first step to achieve the dream of becoming a Formula 1 driver receives an encouraging 1665 registrations. AMG Driving Academy –Advanced Course which will be launched in India for the first time on 15-April, 2013 has received an impressive response and has been sold out (Price of Advanced Course is Rs. 100,000). StarDrive Experience which enables participants to experience the capabilities of the Mercedes-Benz cars and SUVs through specially created driving situations under expert guidance attains more popularity. A total of 8000 participants set to experience the star drive in India in 2013.(Presently registrations open for Nashik StarDrive Experience till 12-April). About 5000 additionally waitlisted participants seeks functional details towards booking finalizations

Eberhard Kern, Managing Director & CEO, Mercedes-Benz India commented, “Mercedes-Benz Performance Drive is the most comprehensive driving programme in India. The overwhelming response is a clear indication of the fascination of the Three Pointed Star among the young Indian achievers and points towards the fact that the culture of performance driving is coming of age in India.”

The Mercedes-Benz Performance Drive is a program that comprises six unique driving events aimed at ensuring participants with different expectations and driving skill levels can be engaged effectively and be given a fascinating experience with Mercedes-Benz Performance Drive.

1.Young Star Driver Program:

2.Star Off-Road Experience:

3.Track Day Experience:

4.International Driving experiences:

5.AMG Driving Academy:

6.Star Drive experience: