Mercedes-Benz to introduce 10 new products in 2014

Pursuing the successful business strategy of ‘2013 Year of Offensive’, which saw the company launch fascinating products, expand network spread, create exciting brand experiences and value added after-sales initiatives; Mercedes-Benz India today announced its strategy for 2014, termed as the ‘2014 Year of Excellence’.

Eberhard Kern, Managing Director & CEO, Mercedes-Benz India: “We have committed ourselves to make 2014 as the ‘Year of Excellence’ as we feel that, as the most admired automotive brand in India, we need to set benchmarks in the Luxury segment. We are sure that our strategy shall eventually lead to better customer satisfaction and loyalty eventually leading to our profitable growth in India.” 
‘Year of Excellence’ encapsulates striving to achieve excellence in the vital areas of business operations that includes fascinating products, exciting brand experience and retail programmes.

Products: Mercedes-Benz India believes that the customers are sophisticated and they understand and appreciate real luxury. Mercedes-Benz India will be introducing 10 new products in 2014 all of which will be in the top of the pyramid and not strip down models or editions.

Brand: Mercedes-Benz India have always been pioneers in creating one of its kind brand experiences for the customers. Mercedes-Benz India introduced India to automotive luxury and in 2014; the company wants to take luxury automobile to the next level. Mercedes- Benz India will be announcing a series of initiatives like the "AMG Performance Tour" which will give a unique brand experience to the discerning customers. Mercedes-Benz India’s exciting presence at Auto Expo 2014 will truly demonstrate Excellence.

Excellence in Retail: Mercedes-Benz India’s dealerships are luxury destinations and are already benchmarks in a luxury retailing with usage of innovative technologies like iSales. All the sales consultants at Mercedes-Benz India dealerships are equipped with iPads which has an advanced app which communicates about the various technologies featuring in a Three Pointed Star. Customers can also customise various financial options and also look at the various configurations available in a car with the help of iSales.

2014 embarks an important year for Mercedes-Benz India as it will be consolidating the gains from the Year of Excellence and launching a slew of initiatives that will create new benchmark in modern luxury and for the luxury auto industry in India.

My Mercedes: In 2014 Mercedes-Benz India will further enhance the "My Mercedes" platform which was launched in October 2013. The "National Remote Diagnostic Centre" will also be deployed across all dealerships offering customers solutions to complex technical issues at the fastest possible time.

CRM: Mercedes-Benz India will be focussing on excellence in Customer Relationship Management. Mercedes-Benz India have set up a single telephone number* for its customers to connect with and will be focusing in the areas of faster response time and speedy resolution of customer queries or any grievances.

Centre of Excellence: Mercedes-Benz India recently inaugurated the "Centre of Excellence" where the discerning customers can personally fly down in their choppers; configure cars of their choice, in the state of art facility in Pune and also can opt for a guided tour of the production facility.

Production: Mercedes-Benz India’s production facility is one of the most advanced facility within Daimler family and it embodies the company’s Excellence in manufacturing: Mercedes-Benz India takes pride in having the largest luxury car manufacturing facility in India with a full-fledged advanced Paint Shop capable of 20,000 units annually. Mercedes- Benz India will continue its investment in the facility and shall soon start local assembly of newer models, making the company ‘future ready’.

CSR Initiatives: Continuing the ongoing corporate initiatives, Mercedes-Benz India as a responsible corporate citizen would be enhancing its CSR roadmap, thus bringing to India unique CSR initiatives in context of "future mobility solutions".