Nissan Launched Terrano Groove Limited Edition at Rs 11.45 lac
Modified On May 14, 2015 07:43 PM By Sourabh for Nissan Terrano
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Nissan today announced the launch of limited edition Terrano Groove in India. The limited edition is based on already existing XL (O) variant and offers INR 30,000 worth of additions at no extra cost. The key highlight of this edition is the inclusion of precision speakers by Rockford Fosgate, one of the leading brands in high-performance in-car audio. The new version is only limited to 250 units and is priced at Rs 11,45,123, (Ex-showroom Delhi)
The car features ambient lighting, which sets the right mood for any type of music. This exclusive edition is also offered with branded fabric mats and LED scuff plates on the doors. The front gets matte black roof wrap, chrome highlights on fog lamps, taillamps and tailgate.
Commenting on Nissan's latest limited edition, Guillaume Sicard, President – Nissan India Operations said, “The Terrano has established itself as a stylish premium compact SUV, which is equally at home in the outdoors as it is in the urban cityscape. With the Groove edition, we want to reach out to individuals who like their cars to reflect their dynamic lifestyle. We are confident that the new additions will make the Terrano even more appealing to them.”
Nissan has also announced that their new advertising campaign will feature Bollywood actor Sushant Singh Rajput, who will star in a ‘groovy’ television commercial based on music and dance.
Speaking on the association, Arun Malhotra, Managing Director, Nissan Motor India Pvt Ltd added, “With the Groove edition, we wish to target younger customers and opted for an energetic campaign around contemporary music and dance. Sushant Singh Rajput was an obvious choice as his young, athletic and dynamic personality perfectly complements the Terrano while his exceptional dancing skills make him perfect for grooving alongside the car”.
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