Nissan to launch 10 new products by 2016.

After a successful 2012, everyone has been looking forward to 2013. We speak to Mr Takayuki Ishida, Managing Director and CEO, Nissan India to understand the future plans of the company for this year.

1) With six products launched in India, what is Nissan's next step? New products or more touch-points?

A: Continuing with our commitment to the Indian market, we look forward to a year of excitement and innovation through Nissan products. As part of our global Nissan Power 88 plan, we will be launching 10 new models by 2016, which includes the models from the new Datsun brand.

While we aim to make mobility simpler, it is pertinent to make these models more accessible through our range of expanding dealers. New Products and wider footprint in India together will form Nissan’s strategy going ahead.

 2) The new compact SUV Nissan is working on is likely to be a 7-seater as everyone in India prefers it?

A: SUV market holds the potential of fast growth in the medium term, with the road network improving and more people going driving across cities. However ,as a matter of policy, we do not reveal information about future product plans.

 3) Everyone today is announcing their future plans, on the number on models the company will launch. So, has Nissan finalized the number of dealership or total new of products it will roll out in the next few years? 

A: Our road map is clear with the Nissan Power 88 strategy aiming to launch 10 new models by 2016.  We intend to increase our dealership network to 300 by 2016.  

 4) With Datsun, can we also expect Infiniti? As the luxury car market is one of the fastest growing segments?

A: We are always studying ways to expand the global availability and reach of Infiniti. If and when it makes good business sense to introduce Infiniti into India we will consider it.

5) What as per Nissan will be the next fastest growing car segment in India?

India is a strategic market for its diverse culture and demographics. Over a period, we have seen the growth of consumers across all segments ranging from sedans, SUVs, hatchbacks and premium luxury. We are very hopeful that 2013 is more promising. We project that total industry volume in India could top 4 million units in 2014. We see the industry overall growth to be between 10 to 12 % in 2013. The passenger vehicle segment is expected to grow around the same percentage. India is witnessing a growing trend in utility vehicles. We see a growth projection upwards towards 30% in this segment. We also think that B sedan segment, and the sub 4 laky segment has a great potential in the Indian market.