Peugeot readies its 2008

After the 208 next comes the 2008— Peugeot’s new compact crossover – making its world debut in road-ready production trim. The 2008 is the latest expression of Peugeot’s renewed brand positioning on its move up market and clearly visible in the 208. The 2008 signal the Marque’s arrival in a highly competitive sector, pushing customers’ expectations to a new level. The car oozes desirability, with an athletic design, engaging driving experience, high levels of comfort and equipment, and outstanding quality in materials and finish.

Further enhancing Peugeot’s strategy of enhancing its crossover range to attract new customers, the 2008 is a truly global car. It addresses the increasing demands of customers around the world and is the first vehicle produced by the Marque which has been designed, developed and engineered simultaneously by employees based in Europe, China and Latin America. Vehicles for Europe will be produced in the factory in Mulhouse, France.

The 2008 brings a new level of innovation to the B-segment by combining the expertise and experience of two acclaimed Peugeot vehicles; as a compact crossover, it blends the success and design of the award-winning 3008 with all the features, performance and state-of-the-art engines of the new 208 supermini.

With a characterful on-the-road presence, the 2008 is intended for young city-dwellers who love the urban environment but also enjoy escaping from it at every opportunity. In keeping with the dynamism of its profiled silhouette, power comes from the latest generation of low fuel consumption Peugeot engines. With e-HDi diesel and three-cylinder petrol technology.